Pepsi has unveiled plans for the GOAT (Greatest of All Time) Experience concert, with global Afrobeats icon Wizkid set to headline the event in Lagos on December 28.
The concert is part of Pepsi’s #BabaForTheStreetz December 2025 campaign, a celebration of music, culture, and the high-energy lifestyle that defines Nigeria’s iconic Detty December season.
Renowned for its deep-rooted presence in Nigeria’s entertainment and pop culture space, Pepsi has consistently powered major concerts and cultural milestones that strongly connect with young audiences across the country.
Wizkid’s Lagos homecoming for the GOAT Experience is poised to be one of the standout moments of the festive period, bringing together music fans and culture lovers for a night that showcases the global reach of Nigerian sound.
With excitement already building ahead of December 28, the event further underscores Pepsi’s long-standing identity as a brand closely aligned with the rhythm, creativity, and street energy of Nigerian culture.
