The United Kingdom has appointed Alastair Long as its new His Majesty’s Trade Commissioner for Africa, as part of efforts to strengthen trade and investment relations with African countries.
The UK Department for Business and Trade announced Long’s appointment in a statement issued on Monday by the British Deputy High Commission.
In his new role, Long is expected to engage with African governments, businesses, investors and institutions to promote stronger economic cooperation between the UK and the continent.
His responsibilities will include developing commercial partnerships, supporting British and African businesses, attracting investments and promoting the growth of sustainable and resilient economies across Africa.
Long is returning to a region with which he has considerable experience, having previously served as Deputy Trade Commissioner and later as HMTC for Africa between 2019 and 2022.
Before his latest appointment, he served as His Majesty’s Ambassador to Bahrain from August 2023.
Expressing his enthusiasm about returning to Africa, Long said he was thrilled to resume his work on the continent.
He described Africa as the future, saying he had witnessed the continent’s “boundless energy and ambition” during his previous assignments.
“The UK is committed to being a partner that supports African and British growth by listening to African priorities and bringing the very best the UK has to offer.
“I look forward to engaging across the continent, with the UK business community, and with the UK Government team, to realise as many mutual opportunities as possible.”
Long takes over from John Humphrey, who had occupied the position since June 2022.
Reflecting on his tenure, Humphrey said it was a privilege to serve as trade commissioner and collaborate with partners across Africa to strengthen UK-Africa economic relations.
He said the relationship was built on “delivery, trust and shared economic ambition”.
According to him, Africa continues to occupy an important position in Britain’s global strategy, with considerable prospects for commercially focused partnerships and sustainable economic development.
The British Deputy High Commission said Long was taking over at a time of strong UK momentum across Africa.
It added that his trade experience, focus and energy would be valuable in expanding existing partnerships and creating new opportunities for both sides.
The News Agency of Nigeria reports that the HMTC is responsible for leading Britain’s overseas efforts to promote trade, investment, export opportunities and trade policy objectives.
The commissioner works with the UK’s diplomatic network and other government officials to coordinate initiatives aimed at expanding British trade and economic interests abroad.
The office also oversees the Department for Business and Trade’s activities across Africa, including efforts to increase trade and investment, improve market access for British companies, particularly small and medium-sized enterprises, and advance trade policy.
Long joined the Foreign, Commonwealth & Development Office in 2002 and has previously served in several roles across the Middle East and North Africa.
He studied at Clare College, Cambridge University, and the Guildhall School of Music and Drama in London.
