Nigerian football fans played a major role in SuperSport’s digital engagement during the 2026 FIFA World Cup, accounting for 21.2 per cent of users on the broadcaster’s SuperSport Predictor platform.
Post-tournament figures released by SuperSport showed that Nigeria had the second-highest share of registered Predictor users, behind South Africa, which accounted for 29.5 per cent.
The 2026 World Cup, staged across the United States, Canada and Mexico from June 11 to July 19, ended with Spain defeating Argentina 1-0 in the final at the New York/New Jersey Stadium in East Rutherford.
Beyond its television coverage, SuperSport recorded significant digital engagement throughout the tournament, with 19.1 billion social media views and 677 million video views across the markets where it broadcast the competition.
The broadcaster said its digital approach combined interactive platforms, local-language content and creator-driven programmes to deepen engagement with African audiences.
“The SuperSport Predictor registered 175,615 users, who made 3.81 million predictions during the competition. Nigeria accounted for 21.2 per cent of registered users, second only to South Africa, which contributed 29.5 per cent.
“The Predictor also recorded 257,299 game sessions and 160,749 completed challenges, representing an 83.1 per cent completion rate.
“Across its digital platforms, SuperSport produced 817 videos for YouTube and TikTok, generating 677 million views, with the two platforms contributing 84 per cent of the total. Its content also generated 54.4 million engagements and built a paid audience of 11.4 million.
“The broader #EverythingCanWait campaign alone generated 19.1 billion views across social platforms. SuperSport’s Pan-African creator programme added 18.1 million views and 8.8 million engagements, while creator content recorded an overall engagement rate of five per cent.”
SuperSport.com also attracted 10.1 million visitors during the tournament and generated more than six million football video views.
The platform further recorded 417,591 referrals to DStv’s over-the-top streaming service.
“The digital strategy was closely integrated with DStv Stream, whose dedicated FIFA World Cup Hub recorded six million visits, while peak concurrent streams reached 933,000,” the broadcaster added.
SuperSport also highlighted the importance of localised content in its World Cup coverage, particularly its multilingual commentary.
Pidgin commentary emerged as the broadcaster’s most discussed commentary format on social media, generating the highest volume of organic conversations around its commentators.
The figures underline the significant contribution of Nigerian audiences to SuperSport’s digital reach during the global football showpiece.
