The Rivers State Government has intensified efforts to curb tobacco use and protect residents from the dangers of second-hand smoke, citing growing concerns over increasing nicotine consumption among young people.
Speaking at a press briefing in Port Harcourt on Monday to commemorate the 2026 World No Tobacco Day, the Acting Permanent Secretary of the State Ministry of Health, Dr Vincent Wachukwu, said the government is collaborating with stakeholders and development partners to strengthen tobacco control measures and prevent nicotine addiction, especially among adolescents.
“As part of ongoing efforts to advance public health in the state, Rivers State is actively working with key stakeholders and partners to strengthen tobacco control policies and enhance protections against exposure to second-hand tobacco smoke,” he said.
Wachukwu explained that the renewed push has become necessary due to changing tactics by tobacco companies, which he said increasingly target young people through flavoured products, eye-catching packaging and alternative nicotine products.
“This year’s theme highlights the tactics used by the tobacco and nicotine industry to make harmful products attractive, particularly to young people and first-time users. Through appealing flavours, deceptive marketing, attractive packaging, and emerging nicotine products, the industry continues to create new pathways to addiction while masking the devastating health consequences of tobacco use.”
He described tobacco consumption as a major global health challenge and one of the leading causes of preventable deaths, noting its strong links to heart disease, stroke, cancer, chronic respiratory conditions and other non-communicable diseases.
“Tobacco use remains one of the leading preventable causes of death worldwide and a major contributor to heart disease, stroke, cancer, chronic respiratory diseases and other non-communicable diseases,” he said.
The health official further noted that the consequences of tobacco use extend beyond health concerns, placing economic and social burdens on families, communities and healthcare systems.
Wachukwu also expressed concern over the rising popularity of newer nicotine products among teenagers and young adults, warning that many are marketed in ways that make them appear harmless.
“Many of these products are deliberately designed to appear modern, fashionable and less harmful, creating a false sense of safety while exposing users to the risks of lifelong nicotine dependence and addiction,” he said.
He reaffirmed the commitment of Governor Siminalayi Fubara’s administration to enforcing tobacco control regulations, increasing public education campaigns and promoting healthier living environments throughout the state.
The Permanent Secretary urged parents, teachers, religious leaders and community influencers to actively educate young people about the dangers associated with tobacco use and nicotine addiction.
“The future we seek is one in which every child can grow up free from the influence of tobacco and nicotine addiction. That future begins with the actions we take today,” he said.
Wachukwu also praised healthcare professionals, civil society groups, educational institutions, development partners and media organisations for their continued support in advancing tobacco control advocacy, while calling for stronger collaboration to reduce tobacco-related diseases and deaths.
