California, United States, has officially banned noisy TV commercials, introducing a new law that requires advertisers to lower their volume levels.
For years, viewers across the United States have voiced frustration over jarring ads that blare much louder than the shows they accompany.
One moment, audiences might be calmly watching a serene nature documentary; the next, they’re scrambling for the remote as a salesman loudly promotes a cure for digestive troubles.
Under the new regulation in America’s most populous state, commercials must now match the sound level of the programs they interrupt.
“We heard Californians loud and clear, and what’s clear is that they don’t want commercials at a volume any louder than the level at which they were previously enjoying a program,” Governor Gavin Newsom said after signing the bill.
The updated legislation replaces older rules that only covered broadcast and cable networks in the United States, expanding them to include streaming platforms as well.
