Renowned Nigerian music icon Innocent Ujah Idibia, popularly known as 2Baba, has ushered in a new era in his illustrious career with the announcement of a fresh management team.
The legendary singer made the revelation via his official Instagram page, describing it as a significant and strategic move aimed at redefining and expanding his brand.
The multi-award-winning Afro-pop pioneer, whose career spans over two decades, expressed optimism about the transition, describing change as an essential ingredient for growth.
“I’m excited about this new chapter. Change is a necessary part of growth, and I believe this team understands my vision, my legacy, and where we’re headed next,” 2Baba stated. “We’re not just celebrating the past—we’re creating more magic.”
According to a formal statement issued on his behalf, the new management comprises seasoned professionals in music business, branding, digital innovation, and entertainment law.
Their core mandate is to strategically manage all aspects of 2Baba’s career—locally and internationally—through music releases, brand partnerships, live performances, and social impact campaigns.
“This new team was carefully assembled to reinvent and amplify every facet of 2Baba’s brand,” the statement read. “Beyond preserving his rich musical legacy, we’re focused on tapping into the immense potential that lies ahead in today’s evolving African entertainment landscape.”
