Vice President Kashim Shettima on Wednesday emphasized the potential of Nigeria’s carnival industry to promote national unity, cultural heritage, and youth empowerment.
He stated that the government is strategically positioning the industry to tap into the $5 billion global carnival market, which he described as a valuable opportunity for economic growth.
Shettima made these remarks during a meeting with a delegation from the Abuja International Carnival at the Presidential Villa in Abuja. Mr. Stanley Nkwocha, the VP’s Senior Special Assistant on Media and Communication, shared details of the meeting in a statement titled, “VP Shettima: A Vibrant Carnival Industry Will Unite Nigeria, Empower Our Youths.”
Highlighting the potential of the global carnival market, Shettima said, “The value of the global carnival market is estimated at $5bn. This underscores its potential to assist us in our economic growth agenda. Beyond promoting our rich cultural heritage, it is a driver for national unity and cohesion. We also have to look at the potential for economic value addition.”
Shettima expressed the administration’s commitment to supporting youth enterprises within the creative industry, acknowledging its potential to boost employment and foster national cohesion.
He cited the success of renowned carnivals worldwide, including the Rio de Janeiro Carnival, which attracts approximately 200 million visitors annually, and Nigeria’s own Calabar Carnival, a key part of the Efik/Ibibio cultural heritage.
Reflecting on the past success of the Abuja Carnival, Shettima encouraged the delegation to expedite preparations for the event, saying, “The Abuja carnival used to be an even bigger event. I urge you to fast-track all efforts toward holding this event.”
The Vice President also spoke about the government’s commitment to the Digital and Creative Enterprises project, a $618 million initiative designed to bolster the digital and creative sectors, including carnivals.
Kehinde Adegbite, Chief Executive Officer of the Abuja International Carnival, thanked Shettima for his support. He shared plans to collaborate with the Ministry of Art, Culture, and the Creative Economy to revive the Abuja Carnival. “We met with the Minister of Art, Culture, and the Creative Economy, Hannatu Musawa, who is creative-driven and agreed that we partner with the ministry for the project. The carnival brings unity, empowers the youths, and helps discover talents,” Adegbite said.
