Barcelona, DR Congo sign four-year shirt sponsorship deal

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Barcelona have unveiled a new four-year strategic partnership with the government of the Democratic Republic of the Congo, further expanding their global outreach.

Under the terms of the agreement, all of Barcelona’s professional teams will feature the inscription “R.D. Congo Coeur d’Afrique” on the back of their training kits through the 2028 season.

Additionally, the Spotify Camp Nou will become home to the “House of the DR Congo,” showcasing the partnership within the club’s facilities.

“This agreement signifies a shared commitment to fostering multi-sport development within the DRC,” the Catalan giants stated on Wednesday in a release shared via ESPN.

“And as part of it this collaboration the club will contribute to enriching the training of the country’s young athletes by transferring its ecosystem of values, an indisputable pillar of the Barça model and style.

“FC Barcelona, through the Barça Academies system, will create and develop a program of sports activities, including camps and clinics , aimed at children in the region to encompass structured and inclusive development across several key disciplines: Football, Basketball, Handball, Futsal, and Roller Hockey.”

While the club has not confirmed the financial terms of the sponsorship, media reports suggest the deal is valued at over €40 million (approximately $45 million).

This partnership comes on the heels of similar agreements made last month between the DRC and European clubs AC Milan and AS Monaco.

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